Under Armour has joined a growing number of corporate victims suffering from hacker attacks after it confirmed the breach of 150 million user accounts linked to its popular nutrition-tracking app, MyFitnessPal.
The fitness apparel company learned that data on some 150 million accounts for its MyFitnessPal site and app were breached earlier this week. Under Armour says an unauthorized party gathered data associated with MyFitnessPal user accounts sometime in late February 2018.
The sporting good giant added it is working with leading data security firms to undertake an investigation while coordinating with law enforcement authorities.
An excerpt from the statement added:
The investigation indicates that the affected information included usernames, email addresses, and hashed passwords – the majority with the hashing function called bcrypt used to secure passwords.
The company insists that payment card information was not affected while revealing it is currently notifying MyFitnessPal users about the breach via email and in-app messaging, requiring all app users to change their passwords.
“The company’s investigation is ongoing but indicates that approximately 150 million user accounts were affected by this issue,” the announcement added.
Bloomberg is reporting that Under Armour shares fell as much as 4.6 percent following the announcement. The stock had been up 13 percent this year until the announcement.
Under Armour has amassed huge troves of data on both professional athletes and fitness enthusiasts while the company claims to have the largest database of athlete behavior including nutrition, workouts and more. The data has helped the relatively new company rival the likes of Nike in the market. Meanwhile, Under Armour’s connected fitness platforms includes MapMyFitness, Endomondo and MyFitnessPal – all of which are unified to run on Amazon Web Services.
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