Privacy Policy

Updated on 7 Aug 2018


Our privacy policy will help you understand what information we collect at LIFARS, and how LIFARS uses it, and what choices you have. The information presented in the LIFARS LLC (“LIFARS” or the “firm”) and its website is provided for informative purposes only and should not be considered or construed as business or professional advice on any subject matter. Therefore, it should not substitute the direct consultation with professional, business or other competent advisers. The content of this website contains general information only. LIFARS expressly disclaims all liability in respect to actions taken or not taken based on any or all the contents of this site.

While we have made every attempt to ensure that all the information contained in this website is accurate and has been obtained from reliable sources, LIFARS is not responsible for any errors or omissions, or for the results obtained from the use of presented information.

The firm does not necessarily endorse, and is not responsible for, any third-party content that may be accessed through this website.

Information submitted by users to the Services is referred to in this policy as “User Data.” As further explained below,User Data is controlled by the organization or other third parties.

Our Cookie Policy

LIFARS uses cookies and similar technologies to provide and support our websites and Services. For information on how the Website uses cookies, please visit our Cookie Policy.

Data We Collect

Google Analytics

We use Google Analytics to collect information about your visit and interaction on the Site.  Google Analytics uses cookies to collect information about your visit(s) and pages viewed, and this information is not shared with parties other than Google.  Learn more about Google Analytics’ privacy practices at

You can prevent your data from being collected by Google Analytics by turning off cookies in your browser.


We use LeadLander to collect information about your visit and interaction on the Site.  LeadLander uses cookies to collect information about your visit(s) and pages viewed, and this information is not shared with parties other than LeadLander.  Learn more about LeadLander’s privacy practices at:

You can prevent your data from being collected by LeadLander by turning off cookies in your browser.


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Learn more about Hotjar’s privacy practices at

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by opting out at

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our website. reCAPTCHA is used to check whether the data entered on our website (such as on a “Contact us” or “Report Incident” forms) has been entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, how long the visitor has been on the website, or mouse movements made by the user). The data collected during the analysis will be forwarded to Google. LIFARS has a legitimate interest in protecting its site from abusive automated crawling and spam. Learn more about Google’s privacy practices at

How we use your information

We use your information to deliver quality content and promotional offerings, bulletins and announcements. To communicate with you by:

  • Responding to your requests. If you contact us with a problem or question using: our “Contact us” or “Report Incident” website forms, we will use your information to respond.
    • Sending emails and LIFARS messages. We may send you administrative emails, newsletters, specialty content and messages. We may also contact you to inform you about changes in our Solutions and important Service-related notices, such as security and fraud notices. You may opt-out of them at any time.
    • Communicating with you and marketing. We often need to contact you for our own marketing or advertising purposes. You can opt out of these at any time.
  • Investigating and preventing bad stuff from happening. We work hard to keep our Services secure and to prevent abuse and fraud.
  • This policy is not intended to place any limits on what we do with data that is aggregated and/or de-identified so it is no longer associated with an identifiable user.

Sharing and Disclosure

The information submitted using: our “Contact us” or “Report Incident” website forms is used solely to contact prospective clients. We never make this information available to any third parties.

There are times when information described in this privacy policy may be shared by LIFARS. This section discusses only how LIFARS may share such information.

LIFARS may share User Data:

With third-party service providers and agents. We may engage third-party companies or individuals to process User Data.


We use MailChimp to manage our newsletter and other email lists. Our emails include tracking tools that allows us to recognize if and when an email has been opened, which links in the email have been clicked by its recipient (Mailchimp’s own analytics).

MailChimp’s privacy policy is available at

During changes to our business structure

If we engage in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of LIFARS assets, financing, acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities (e.g. due diligence).

To comply with laws

To comply with legal or regulatory requirements and to respond to lawful requests, court orders, and legal process.

To enforce our rights, prevent fraud and for safety

To protect and defend the rights, property, or safety of us or third parties, including enforcing contracts or policies, or in connection with investigating and preventing fraud.

LIFARS’ takes security seriously

We take various steps to protect the information you provide to us from loss, misuse, and unauthorized access or disclosure. These steps take into account the sensitivity of the information we collect, process, store and the current state of technology.

Changes to this Privacy Policy

We may change this policy from time to time, and if we do we will change the Last Updated date above. If you continue to use the Services after those changes are in effect, you agree to the revised policy.

Your choices

If you have any questions about your information, our use of this information, or your rights when it comes to any of the foregoing, contact us at

If you wish to view or remove data previously collected, you may request such a change by contacting us at or by writing to us at 244 Fifth Avenue, Suite 2035, New York, NY 10001, and your request will be processed as soon as administratively feasible by a LIFARS’ Webmaster.

You may choose to stop receiving our emails by following the unsubscribe instructions included in these emails or you can contact us at

Other Choices

In addition, the browser you use may provide you with the ability to control cookies or other types of local data storage. Your mobile device may provide you with choices around how and whether location or other data is collected and shared. LIFARS does not control these choices, or default settings, which are offered by makers of your browser or mobile device operating system. For more information on how to disable analytics and tracking of your user data please see our cookie policy.

Contacting LIFARS

Please also feel free to contact us if you have any questions about LIFARS’ Privacy Policy or practices. You may contact us at or at our mailing address below:

244 Fifth Avenue
Suite 2035
New York, NY 10001, USA